Arona Fay Roshal, Creative Life and Career Coach, has been navigating the world of work since her first job in a Gingiss Bros. TV commercial. Today she motivates people to be creatively realistic.
Her decision to attend University of Wisconsin-Madison master’s degree program in Rehabilitation Counseling, was based on the focus of helping people pursue work. She applied her education, creativity, and writing skills as a co-author of an 800-page catalog, Tools, Equipment & Machinery Adapted for the Vocational Education & Employment of Handicapped People.
Providing consultations for all levels of management staff was one of Arona’s main roles at LifeWorks, Ceridian’s Employee Assistance Program (EAP). For over 20 years, she helped people discover new ways to solve workplace productivity problems. She also wrote a section on working with employees who have a disability, for LifeWorks’s training manual.
Her column, Midnight Musings, is posted weekly on ICF Minnesota’s LinkedIn group. The postings generate discussion amongst members of the coaching organization on topics such as positive self-talk, using humor in coaching, and creativity.
She gained an understanding of the business world through participation in Junior Achievement’s high school business creation program. Three decades later, she and a business partner owned and operated a retail business that was the longest lasting store in the franchise. In 2013 she started teaching Junior Achievement’s high school program, JA Career Success®.
Arona’s approach to coaching is supportive, attentive and direct with an overall goal of helping clients understand what they want to ultimately accomplish. She views her role as a coach to help you maintain momentum as you create the career and the life that you love, because, it is All About You. As one of her clients stated, “You are so motivating and you don’t want the person you work with to settle.”
Arona and her husband live in St. Paul, MN where they make snow angels in the winter. In 2007, after her mother passed away, she formed an informal grief support group – Tea and Kaddish. She serves as a volunteer on the season planning committee for Theatre in the Round, a Minneapolis, MN community theater. Laughing is one of Arona’s favorite activities. She likes learning T’ai Chi Ch’uan, particularly the sword form.