Having served at the C-suite level in the US Cosmetics and Beauty industry, Heidi Manheimer is the Chairman of the Board of Surratt Cosmetics, a luxury cosmetics brand, backed by 2x Partners, a private equity investor. In this capacity, she is leading the charge and building a team to grow Surratt Cosmetics into an established, prestige make-up brand.
Continually breaking new ground, Heidi Manheimer was the first American woman appointed to the position of Chief Executive Officer for Shiseido Cosmetics America. Ms. Manheimer’s unsurpassed retail acumen helped in translating the over 14-year old legacy of Shiseido into a relevant and competitive brand within the U.S. market. Under her expert stewardship, the U.S. division of the Japanese cosmetic grant experienced continual year-over-year growth across all categories, including cosmetics, skincare and fragrance.
Ms. Manheimer first joined Shiseido in September 2000 as Executive Vice President and General Manager. Within two years, she was promoted to President of U.S. Operations, a title she held from April 2002 until her appointment to CEO in January of 2006. During Ms. Manheimer's tenure, she played a pivotal role in deepening strategic relationships with retail partners and in growing Shiseido's business. Ms. Manheimer also led the company's digital transformation, driving e-commerce sales and the brand's social media presence.
Prior to joining Shiseido, Ms. Manheimer was the Vice President and Divisional Merchandise Manager of Cosmetics, Fragrances and Apothecary at Barney’s New York. Always a visionary, Ms. Manheimer had an integral role in the introduction of several now-popular fragrance and beauty brands, including NARS Cosmetics, while at Barney’s. Ms. Manheimer began her retail career at Bloomingdale’s.
Active in industry associations and charitable causes, Ms. Manheimer serves on the executive committee of Cosmetic Executive Women (CEW). Outside of the beauty industry, Ms. Manheimer is on the Board of Directors of Burton Snowboards and Herman Miller, Inc.