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Trevel Balser on November 7, 2011
Breast Cancer Awareness Month has just passed, but there is still a plethora of “pink” products in the marketplace. There has been some recent media coverage on the prevalence of pink ribbon scams, such as organizations that donate a very small percentage of their total budget to the cause (see this Huffington Post article or this Marie Claire article). I'm often dismayed by cause-related products I see that don't make it clear what organization they're benefiting or what, exactly, their donation supports (Research? Advocacy? Patient services?). Here in New York, the State Attorney General is taking a very close look both at products and charities that claim to benefit cancer causes. Here are some tips to keep in mind when buying products that claim to benefit cancer charities:
We have cause marketing initiatives throughout the year. Be sure to check out our Shop for a Cause page regularly when shopping for gifts or for yourself.