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Kelsey Fenton on March 10, 2014
Last week I shared the startling statistic that 79% of employers Google job seekers before inviting them for an interview to emphasize the importance of Googling yourself. If after doing so, you didn’t find anything about yourself, I shared some tips on how to create an online brand.
But possibly even more unnerving than no search results is one that you wouldn’t want an employer to find. For example, as a cancer patient or survivor, you may have tweeted about your diagnosis or blogged about your experience and now you don’t want to disclose your diagnosis to a potential employer. Here are some ways to help you lessen the impact of this information in a Google search:
If you repeat these steps for a few months, it should be enough to reconstruct your online brand. Just remember to focus future posts on defining who you are professionally. If this isn’t enough, it is possible to hire a professional, often for a hefty fee.
Hiring a Pro
Online Reputation Management (ORM) firms promise to reshape your online image by controlling what information appears most prominently when people search you online. For more information, check out our article on Online Reputation Management.
Don’t forget to download or order a free copy of our new Job Search Toolkit for more information about brand and online reputation management!