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Kate Sweeney on April 16, 2013
“How goodness heightens beauty!”
-Milan Kundera, Author
Talk about new heights! The April 25th broadcast of “QVC and CEW Presents Beauty with Benefits” has the potential to project our Cancer and Careers program into approximately 100 million U.S. homes. It’s our biggest platform yet.
Behind the broadcast are two pillars in the beauty industry: our founding organization, Cosmetic Executive Women, and QVC, the world’s leading video and e-commerce retailer. Together they rallied competing cosmetic companies, the best in the business, to come together to participate. Goodness heightens beauty—that couldn’t be more true for the beauty industry.
So tune in to QVC from 9-11PM on April 25 for must-have color cosmetics, fragrance, skin, body, and hair care. There will be expert product demonstrations and a special gifts with purchase. And net proceeds benefit Cancer and Careers.
Invite your friends and family to be more beautiful, too. Tell them that on April 25, 2013, a little makeup is going to make a big difference.
For more information about Beauty with Benefits, visit http://qvc.co/ShopBeautywithBenefits.